studio shotMy photographic career was forged in newspapers and magazines. As a press photographer you learn (usually the hard way!) to make the most of limited opportunities – otherwise the scoop turns up on the opposition’s front page!

You never forget those skills and training which enables a good photographer to sum up the situation quickly and deliver an image that will add interest to a PR release, a corporate profile, a website or a billboard.

The principle is looking for an angle applies whether it’s a front page of a newspaper you are after or an image for your media release report. Experience counts.